The copy reads:

Real life is unretouched, just like this ad*

*This model has not been retouched. Certified by a notary public.

I’ve always wondered why most cosmetic companies don’t make ads like this. If you’re selling makeup, then show me how well your makeup works. Don’t use Photoshop to make the model’s skin perfect and smooth when the right makeup can do virtually the same thing.

I hope to see more like this in the future!

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    I need to repurchase these
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