Ugh. More over-done images of women looking sexy and vulnerable.
In the first ad, the woman is about to be attacked by a monster, but instead of being scared, curious or shocked, she looks like she’s finding the whole experience to be quite sensual.
The second ad uses the same old tired image of a helpless, innocent looking girl (with her thumb in her mouth, of course) being child-like and doe-eyed while a monster sneaks up behind her.
I like the concept of the monster in the woods, but these ads would have been way cooler if the women had more empowering expressions or body language.