H&M’s new beachwear campaign featuring Jennie Runk is pretty awesome. In this article she explains that women have sent her messages saying that this ad campaign has given them the confidence to try on a bikini for the first time in years!
See… it does make a difference when we see diverse body types in advertising and media!
15th May 2013
Notes: 1992
Those silhouettes are crazy tall and skinny. Just more reminders of the beauty standard we should all strive to achieve - the impossible.
The appearance of a tampon shouldn’t be it’s selling feature…
I really like this Sorel advertisement because it features an intelligent woman who does good work. Leila Janah is the Founder and CEO of Samasource, a non-profit social business that gives digital work to impoverished people around the world. She graduated from Harvard University with a degree in African Development Studies and has done plenty of great work in the fields of medicine, technology and social/economic justice.
What a brilliant concept to use a woman like her in advertising!
I like that Sorel chose to feature a real person whose work takes her to remote locations where she would actually need a good pair of warm boots. They could have used a model wearing nothing but boots, like this stupid Ugg advertisement, but they chose to do something way cooler. Thanks, Sorel!
Note: Not everything I post is “ad-busting” or “feminist” or deep or thoughtful. Sometimes the stuff I post is just fun, silly, quirky, etc. and that’s OK.
What’s being implied here is that flats are frumpy and heels are fabulous. Whatever, Häagen-Dazs. At least my feet don’t hurt.
Submission: Leggy ladies
Here’s an image that was submitted by a reader.
Can we talk about how ridiculously elongated this woman’s legs are? I realize they are playing on the text that says “stretch to the max” but they didn’t need to distort a woman’s body to make their point. Images like this contribute to the unrealistic beauty standards that women feel pressure to live up to.
- Camera: iPod touch
- Aperture: f/2.4
- Exposure: 1/15th
- Focal Length: 3mm
