H&M’s new beachwear campaign featuring Jennie Runk is pretty awesome. In this article she explains that women have sent her messages saying that this ad campaign has given them the confidence to try on a bikini for the first time in years!
See… it does make a difference when we see diverse body types in advertising and media!
The words say “figure flattery - tricks for every body” but we all know that images are more powerful. And what do the images say?
I decided to reblog this because it’s an interesting comparison of two different ad campaigns. I know a lot of people have pointed out flaws with the Dove Real Beauty Campaign, but I have found many of their ads refreshing.
The Victoria’s Secret ad just reinforces what I’ve been trying to show with my own blog - that we only see one body type in advertisements. Flip through any women’s magazine and try to find a woman over size 6 - it’s almost impossible. The over-saturation of extremely thin models creates a distorted concept of what’s “normal” for women’s bodies.
When you say “We believe that hotness comes in all shapes” directly in your ad, you better walk the talk. If you REALLY believed that, you would use models with diverse body types.