All the women modeling these shoes are extremely thin. In an advertisement that could have featured 9 diverse pairs of legs, Jimmy Choo has chosen to feature only the uber-skinny. It’s almost like he’s quietly saying “I only want my shoes being worn by women who can fit into a size 0.”
I decided to reblog this because it’s an interesting comparison of two different ad campaigns. I know a lot of people have pointed out flaws with the Dove Real Beauty Campaign, but I have found many of their ads refreshing.
The Victoria’s Secret ad just reinforces what I’ve been trying to show with my own blog - that we only see one body type in advertisements. Flip through any women’s magazine and try to find a woman over size 6 - it’s almost impossible. The over-saturation of extremely thin models creates a distorted concept of what’s “normal” for women’s bodies.
There ain’t nothin’ natural looking about this woman, which is unfortunate because she’s probably quite naturally beautiful. Her face looks like the entire thing was injected with plastic.
That’s a quote from Ed the Sock (fellow Canadians might remember him from Much Music!) He used it to describe a Britney Spears video, but I think it also works well to describe highly-Photoshopped models in advertisements.
The term “plus size” is an industry standard that applies to any women who is over a size 12. Yet plus size models are typically a size 10 or 12, both “regular” sizes. There is something SERIOUSLY wrong with the fashion industry when real plus sized people can’t model their own clothing. FUCK THAT.