All the women modeling these shoes are extremely thin. In an advertisement that could have featured 9 diverse pairs of legs, Jimmy Choo has chosen to feature only the uber-skinny. It’s almost like he’s quietly saying “I only want my shoes being worn by women who can fit into a size 0.”
I decided to reblog this because it’s an interesting comparison of two different ad campaigns. I know a lot of people have pointed out flaws with the Dove Real Beauty Campaign, but I have found many of their ads refreshing.
The Victoria’s Secret ad just reinforces what I’ve been trying to show with my own blog - that we only see one body type in advertisements. Flip through any women’s magazine and try to find a woman over size 6 - it’s almost impossible. The over-saturation of extremely thin models creates a distorted concept of what’s “normal” for women’s bodies.
(Source: blondegirlfit)
There ain’t nothin’ natural looking about this woman, which is unfortunate because she’s probably quite naturally beautiful. Her face looks like the entire thing was injected with plastic.
That’s a quote from Ed the Sock (fellow Canadians might remember him from Much Music!) He used it to describe a Britney Spears video, but I think it also works well to describe highly-Photoshopped models in advertisements.
The term “plus size” is an industry standard that applies to any women who is over a size 12. Yet plus size models are typically a size 10 or 12, both “regular” sizes. There is something SERIOUSLY wrong with the fashion industry when real plus sized people can’t model their own clothing. FUCK THAT.